If you’re texting your clients, or are thinking about starting, there’s a new rule in town.
The A2P 10DLC rule has gone into effect with some communication providers, like Verizon, already, and is expected to go into effect with all providers this summer.
What’s A2P 10DLC, you ask? A2P stands for “application to person.” And 10DLC stands for “10-digit long code” phone numbers, also known as local numbers.