What makes a prospect choose one insurance agency over another? You may be surprised to learn that customers value your communication much more than low price.
Instead of focusing your prospecting efforts on people who will price shop annually, look for prospects who value the type of next-level service your agency offers.
Here are four ways insurance agents can stand out from competitors and impress potential customers.
Find your promoters
You likely have many current customers who love working with you and would be willing to recommend you to others. Send a simple survey to identify your promoters and maintain a strong relationship with them.
Your promoters may not know anyone looking for insurance right now, but if you make them feel appreciated throughout the year, they’ll be likely to recommend you when a friend mentions they’re looking for insurance. Make your promoters feel special by mailing them handwritten cards to thank them for their loyalty or emailing them articles they may find interesting.
Many of your clients are also willing to leave you a Google review if you ask. Once you’ve identified your promoters, follow up with a quick email to see if they’d be willing to leave a review. By spacing out your review requests to clients, you’ll enjoy a steady stream of reviews and improve your search engine optimization (SEO).
Automate your prospecting
You have plenty to do as an insurance agent, so take one thing off your list by scheduling your follow-up communications to prospects.
Different communication approaches work for different people, so try following up with your prospects via text, email or even a handwritten card. Send reminders to employees who should call prospects individually.
You can schedule all your communications and reminders ahead of time so each message is sent at the right time to individual prospects. Check out this blog to see how easy it is to set up a prospecting campaign with the Journeys relationship management tool.
