According to USPS, 98% of people check their mail daily. A physical card is far more likely to be opened, read and remembered than a generic email. This year, in a market where premiums are rising and retention is at risk, sending a holiday card could be the difference between keeping a client and losing them to a competitor.
The average cost of acquiring a new customer for an insurance agency is $900. A personalized, handwritten holiday card is just $1.69+postage. It makes sense to allocate a small portion of your budget every year to make your current clients feel special and stick around.
Insurance agencies that send holiday cards have an average Net Promoter Score (NPS®) four points higher than agencies that don’t. Every 10-point increase in NPS translates to a 2% increase in retention which is a lot of money for any book of business.
More than 80% of the insurance agencies we work with send handwritten cards to their clients. Instead of relying on emails and social media posts for your holiday messages, try mailing cards—it’s very likely that your local competitors already are.
Customers have loved getting our cards in the mail and we've increased our online reviews by over 100%. Really great product.
Tim Bergeron
Plan Medigap, customer since 2019
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*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.