One of the most important factors Google considers with search results is your current location. And they’ve gotten pretty good at knowing where you are, too. Search engines study your computer’s IP address or GPS location to pinpoint your location. They understand that where you’re standing plays a big role in what information you’ll find relevant when performing a search—especially when looking for local establishments, like a restaurant or laundromat. Not long ago local consumers would type the name of their city alongside the search term (e.g. car insurance Atlanta) to get local suggestions. But anymore, Google is smart enough to know where you are without asking.
